By using higher compression ratios and higher combustion temperatures, diesels operate more efficiently. As a result, diesel vehicles attain better fuel economy than their gasoline counterparts. This fuel economy advantage is enhanced by the fact that a gallon of diesel fuel contains about 10 percent more energy than a gallon of gasoline. These two factors help modern direct-injection diesels achieve roughly 50 percent higher fuel economy than their gasoline counterparts.
Diesel vehicles now account for nearly half of all new vehicle sales in Europe. In some European countries, such as France, diesel vehicles account for as much as 70 percent of new car sales. Diesels represent about 3 percent of today’s new car market. J.D. Power, a market research firm, predicts that diesel will rise to 11.5 percent by 2015—rising at a higher rate and to a higher level than gas-electric hybrids. Mercedes, Volkswagen, and Chrysler are the key players in the diesel market